UEFA 2016: The opportunities and challenges of connectivity

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Serval ID
serval:BIB_F9061259B6F3
Type
Article: article from journal or magazin.
Publication sub-type
Case report (case report): feedback on an observation with a short commentary.
Collection
Publications
Institution
UNIL/CHUV
Title
UEFA 2016: The opportunities and challenges of connectivity
Journal
London Business School
Author(s)
Duke L., Markides C., Oyon D.
Publication state
Published
Issued date
2017
Pages
19
Language
english
Abstract
UEFA is considering how best to use the new technologies of the social era to improve fans’ experience with football in Europe. The case describes the key challenges facing UEFA and raises the issue of how to introduce change in a successful organisation.
Keywords
Technology and customer experience, IT innovation, Implementing change, Playing two games
OAI-PMH
oai:serval.unil.ch:BIB_F9061259B6F3
Create date
19/10/2017 8:50
Last modification date
21/08/2019 5:16
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