Do I Remember More When I Feel More Knowledgeable?

Details

Serval ID
serval:BIB_B6304FA6BA5A
Type
Inproceedings: an article in a conference proceedings.
Publication sub-type
Abstract (Abstract): shot summary in a article that contain essentials elements presented during a scientific conference, lecture or from a poster.
Collection
Publications
Institution
Title
Do I Remember More When I Feel More Knowledgeable?
Title of the conference
NA-Advances in Consumer Research
Author(s)
Lebar C., Czellar S.
Publisher
Association for Consumer Research
Address
Duluth, MN
Publication state
Published
Issued date
2011
Peer-reviewed
Oui
Editor
Dahl D. W. , Johar G. V.
Volume
38
Language
english
Abstract
Subjective knowledge refers to perceptions of personal knowledge in a given domain. The present research investigates the effect of subjective knowledge change on information processing and retrieval strategies; it also seeks to uncover possible moderating and meditational mechanisms for the hypothesized effects. In a first experiment, we show that consumer self-esteem moderates the relationship between SK manipulations and different measures of memory for new information. Implications of these results are discussed and details on our further experiments are provided.
Create date
15/02/2013 15:28
Last modification date
20/08/2019 16:24
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