The Impact of Brand- Specific Transactional and Transformational Leadership on Front-Line Employees' Brand- Building Behavior

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Serval ID
serval:BIB_B4BC00AED403
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
The Impact of Brand- Specific Transactional and Transformational Leadership on Front-Line Employees' Brand- Building Behavior
Title of the conference
American Marketing Association Summer Educators' Conference
Author(s)
Morhart F. M., Herzog W., Tomczak T.
Address
Washington, Washington DC
ISBN
0-87757-327-1
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Volume
18
Pages
161-162
Language
english
Publisher's website
http://s3.amazonaws.com/academia.edu.documents/30988447/ARC_AMA_SUMMER2007.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1494513618&Signature=jYvpx%2BHQhypp%2F1u%2BR4CElqA960o%3D&response-content-disposition=inline%3B%20filename%3DEnhancing_Knowledge_Development_in_Marke.pdf#page=183
Create date
09/09/2009 21:52
Last modification date
20/08/2019 15:23
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