La mesure de l'impact de l'affichage publicitaire : méthodes et synthèse d'une recherche empirique
Details
Serval ID
serval:BIB_B2D3126C0164
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
La mesure de l'impact de l'affichage publicitaire : méthodes et synthèse d'une recherche empirique
Institution details
Institut für Marketing und Unternehmungsführung, Universität Bern
Address
Bern
Issued date
1990
Number
11
Genre
Arbeitspapier
Language
french
Number of pages
33
Keywords
impact, affichage, publicité
Create date
25/07/2014 14:07
Last modification date
20/08/2019 15:21
Usage data
