Advertising pricing models in media markets: Lump-sum versus per-consumer charges

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Ressource 1Download: DietlLangLin(2013)_AdvertiserCharges.pdf (414.22 [Ko])
State: Public
Version: Final published version
License: All rights reserved
Serval ID
serval:BIB_ADA8CA948B55
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Advertising pricing models in media markets: Lump-sum versus per-consumer charges
Journal
Information Economics and Policy
Author(s)
Dietl Helmut, Lang Markus, Lin Panlang
ISSN
0167-6245
Publication state
Published
Issued date
12/2013
Peer-reviewed
Oui
Volume
25
Number
4
Pages
257-271
Language
english
Keywords
Economics and Econometrics, Management, Monitoring, Policy and Law
DOI
10.1016/j.infoecopol.2013.06.003
Web of science
000329005800005
Create date
29/08/2019 9:53
Last modification date
26/09/2021 22:00
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