The present project aims at understanding how the notion of sociality is produced and shaped through the prevailing sharing or non-sharing context. We use a multi-sited collection of qualitative data to compare shared moments in peer-to-peer hospitality platforms in a market (AirBnB) versus a non-market (CouchSurfing) environment and conclude that sociability comes closest to the ideal of prototypical sharing whenever it is perceived as autotelic.