The use of social media in the Swiss towns and cities

Détails

Ressource 1Télécharger: Feuillet_final_EN.pdf (1179.17 [Ko])
Etat: Public
Version: Final published version
Licence: Non spécifiée
ID Serval
serval:BIB_8D33F936E2D7
Type
Brochure: travail imprimé et relié, mais sans éditeur nommé ou institution de financement.
Collection
Publications
Titre
The use of social media in the Swiss towns and cities
Auteur(s)
Mabillard Vincent, Zumofen Raphaël
Date de publication
01/05/2019
Langue
anglais
Résumé
Adoption of social media platforms by Swiss towns and cities remains timid for the moment. Facebook has by far the greatest success, doubtless because it was the first platform available and because its format lends itself well to public communication. Surprisingly, Twitter is used far less, although its format also is well-suited to certain communication needs of cities. Even in cases where a platform is adopted, the low number of followers and/or an absence of activity by the city point to limited enthusiasm for this new communication standard. However, a constant increase can be observed in the number of users of the main platforms, as in the average number of platforms used by towns and cities. This rather slow rate of adoption raises as many questions about the way in which cities communicate as about the usefulness of exploiting these new platforms.
Mots-clé
Social media, public communication, local governments, Switzerland
Création de la notice
20/05/2019 15:39
Dernière modification de la notice
20/08/2019 14:51
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