Value-Creating and Value-Claiming Norms: An Empirical Test of Their Impact on Customer Commitment

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Serval ID
serval:BIB_82863BB765CD
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Value-Creating and Value-Claiming Norms: An Empirical Test of Their Impact on Customer Commitment
Title of the conference
Proceedings of the American Marketing Association's 2005 Summer Educators' Conference - San Francisco, August 2005
Author(s)
Ivens B.S., Eggert A., Ulaga W.
Publication state
Published
Issued date
2005
Peer-reviewed
Oui
Create date
19/11/2007 10:37
Last modification date
20/08/2019 14:42
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