To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?
Details
Serval ID
serval:BIB_674CA2A054CB
Type
Inproceedings: an article in a conference proceedings.
Publication sub-type
Abstract (Abstract): shot summary in a article that contain essentials elements presented during a scientific conference, lecture or from a poster.
Collection
Publications
Institution
Title
To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?
Title of the conference
Proceedings of the Society for Consumer Psychology 2007 Winter Conference
Publisher
Society for Consumer Psychology (SCP)
Address
Las Vegas (NV), USA
Publication state
Published
Issued date
02/2007
Peer-reviewed
Oui
Pages
67-68
Language
english
Create date
09/12/2010 15:03
Last modification date
21/08/2019 6:13
Usage data
