Using self-congruity and symbolic utility to increase the efficiency of destination branding

Details

Ressource 1Download: BIB_67120D289355.P001.pdf (52.42 [Ko])
State: Public
Version: author
Serval ID
serval:BIB_67120D289355
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Using self-congruity and symbolic utility to increase the efficiency of destination branding
Title of the conference
39th European Marketing Academy Conference
Author(s)
Moinat V., Müller B.
Organization
European Marketing Academy
Publication state
Published
Issued date
06/2010
Peer-reviewed
Oui
Language
english
Keywords
destination branding, tourism marketing, self-congruity, symbolic utility, structural equation
URN
urn:nbn:ch:serval-BIB_67120D2893553
OAI-PMH
oai:serval.unil.ch:BIB_67120D289355
Create date
16/03/2010 14:37
Last modification date
20/08/2019 15:22
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