On the Interaction Between Television and Branded Search Advertising and Its Implications for Real-Time Syncing

Details

Ressource 1Request a copy Under indefinite embargo.
UNIL restricted access
State: Public
Version: author
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Serval ID
serval:BIB_379C386F52C0
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
On the Interaction Between Television and Branded Search Advertising and Its Implications for Real-Time Syncing
Title of the conference
2023 ISMS MARKETING SCIENCE CONFERENCE
Author(s)
Guitart Ivan A, Hervet Guillaume
Publication state
Published
Issued date
08/10/2023
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_379C386F52C0
Create date
09/06/2023 8:55
Last modification date
10/06/2023 5:58
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