User-Oriented Cloud Service Design Based on Market Research Technologies

Details

Serval ID
serval:BIB_3331AE7818D6
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
User-Oriented Cloud Service Design Based on Market Research Technologies
Title of the conference
24th European Conference on Information Systems (ECIS) 2016 Proceedings
Author(s)
Giessmann A., Naous D., Legner C.
Address
Istanbul, Turkey
Publication state
Published
Issued date
2016
Peer-reviewed
Oui
Language
english
Abstract
For the IT industry, cloud computing has a disruptive effect, since it fundamentally changes how IT resources are produced, distributed, consumed, and priced. Designing cloud services remains a challenge, as the markets are very dynamic and cloud users are heterogeneous, locally distributed and not within the reach of the organization. This research-in-progress paper suggests the use of market research techniques, namely conjoint analysis, in the requirements elicitation process for cloud services. The contribution is a method component that extends existing requirements engineering methods. It supports cloud service providers in addressing specific questions of cloud service design: to analyse user preferences and the many trade-offs between different functional, non-functional and economic properties, to identify customer segments and develop tailored offerings, to analyse willingness-to-pay for specific features and to simulate market reactions of new designs.
Keywords
Cloud services, User-driven design, Requirements elicitation, Conjoint analysis
Create date
21/08/2017 12:35
Last modification date
21/08/2019 5:13
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