Orientation-marché, Performance et Recherche Marketing: Intégration des Evidences Empiriques

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Serval ID
serval:BIB_1B48D3A8D054
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Orientation-marché, Performance et Recherche Marketing: Intégration des Evidences Empiriques
Title of the conference
Actes du 16ème Congrès International de l'Association Française du Marketing
Author(s)
Denis J.-E., Czellar S., Graber S.
Publisher
Association Française du Marketing
Address
Montréal, Canada
Publication state
Published
Issued date
2000
Peer-reviewed
Oui
Language
french
Create date
09/12/2010 16:00
Last modification date
20/08/2019 12:52
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