Paying today or tomorrow? The effects of implementing intrusive marketing practices on loyal customers

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Serval ID
serval:BIB_05963635956E
Type
Inproceedings: an article in a conference proceedings.
Publication sub-type
Poster: Summary – with images – on one page of the results of a researche project. The summaries of the poster must be entered in "Abstract" and not "Poster".
Collection
Publications
Institution
UNIL/CHUV
Title
Paying today or tomorrow? The effects of implementing intrusive marketing practices on loyal customers
Title of the conference
37th European Marketing Academy (EMAC) Conference, Brighton
Author(s)
Cestre G., Lalos M.
Publication state
Published
Issued date
05/2008
Peer-reviewed
Oui
OAI-PMH
oai:serval.unil.ch:BIB_05963635956E
Create date
14/05/2008 15:22
Last modification date
20/08/2019 13:27
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