Advertising pricing models in media markets: Lump-sum versus per-consumer charges

Details

Serval ID
serval:BIB_ADA8CA948B55
Type
Article: article from journal or magazin.
Collection
Publications
Title
Advertising pricing models in media markets: Lump-sum versus per-consumer charges
Journal
Information Economics and Policy
Author(s)
Dietl Helmut, Lang Markus, Lin Panlang
ISSN
0167-6245
Publication state
Published
Issued date
12/2013
Peer-reviewed
Oui
Volume
25
Number
4
Pages
257-271
Language
english
Keywords
Economics and Econometrics, Management, Monitoring, Policy and Law
Web of science
Create date
29/08/2019 9:53
Last modification date
29/08/2019 9:53
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