An Exploratory Study on Attitude toward Luxury Products, Counterfeits and Imitations

Détails

ID Serval
serval:BIB_F89DC6D8D6D4
Type
Actes de conférence (partie): contribution originale à la littérature scientifique, publiée à l'occasion de conférences scientifiques, dans un ouvrage de compte-rendu (proceedings), ou dans l'édition spéciale d'un journal reconnu (conference proceedings).
Collection
Publications
Titre
An Exploratory Study on Attitude toward Luxury Products, Counterfeits and Imitations
Titre de la conférence
Advances in Consumer Research
Auteur(s)
Müller B., Kocher B.
Organisation
Association for Consumer Research
Adresse
Orlando, FL
ISSN
0098-9258
Statut éditorial
Publié
Date de publication
2007
Peer-reviewed
Oui
Editeur scientifique
Fitzsimons G. J., Morwitz V. G.
Volume
34
Série
Advances in Consumer Research
Pages
363-365
Langue
anglais
Résumé
This research investigates how individual and company-controlled variables affect attitudes toward original luxury goods, counterfeits and imitations. Consumers' attitude toward brand imitations and counterfeits has a great impact on brand management decisions and has been recognised as an important stream of research by practitioners as well as researchers (Keller, 1998). Results suggest that the conformity level of an individual influences his attitude toward the three types of products (originals, counterfeits, imitations). Concerning the company-controlled variables, this study suggests that managers should focus their communications particularly on product quality and aesthetics.
Web of science
Création de la notice
19/11/2007 11:55
Dernière modification de la notice
03/03/2018 22:52
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