The standardization of international advertising: an analytic review

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Serval ID
serval:BIB_F440318CCDC9
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
UNIL/CHUV
Title
The standardization of international advertising: an analytic review
Author(s)
Usunier J.-C., Kocher B., Müller B., Walliser B.
Institution details
University of Lausanne, Faculty of Business and Economics - IRM
Issued date
2007
Number
0708
Genre
Working Paper
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_F440318CCDC9
Create date
05/06/2008 14:06
Last modification date
20/08/2019 17:21
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