Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior

Details

Request a copyRequest a copy
Serval ID
serval:BIB_EDA985280C95
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior
Journal
International Journal of Research in Marketing
Author(s)
Ghiassaleh Arezou, Kocher Bruno, Czellar Sandor
ISSN
0167-8116
Publication state
Published
Issued date
05/06/2020
Volume
37
Number
4
Pages
805-820
Language
english
Keywords
Marketing
OAI-PMH
oai:serval.unil.ch:BIB_EDA985280C95
DOI
10.1016/j.ijresmar.2020.04.003
Funding(s)
Swiss National Science Foundation / 146698
Create date
09/09/2020 21:31
Last modification date
13/05/2022 5:35
Usage data