When does a change in established brand name logo consistency affect consumers' brand attitudes? An investigation of moderating effects

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Serval ID
serval:BIB_E8FB51CF9E41
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
UNIL/CHUV
Title
When does a change in established brand name logo consistency affect consumers' brand attitudes? An investigation of moderating effects
Author(s)
Kocher B.
Director(s)
Usunier J.-C.
Institution details
Université de Lausanne, Faculté des hautes études commerciales
Publication state
Accepted
Issued date
04/2008
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_E8FB51CF9E41
Create date
15/07/2010 15:34
Last modification date
20/08/2019 17:11
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