Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution
Details
Serval ID
serval:BIB_E87EF31D495C
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution
Journal
Journal of Macromarketing
ISSN
0276-1467
1552-6534
1552-6534
Publication state
Published
Issued date
18/07/2022
Pages
027614672211119
Language
english
Keywords
Marketing
Web of science
Open Access
Yes
Create date
15/09/2022 10:37
Last modification date
16/09/2022 6:14