Affectionate touch is crucial for well-being. However, attachment avoidance is associated with negative attitudes toward touch. We tested two preregistered hypotheses about how attachment avoidance influences the association between touch in romantic couples and psychological well-being. We examined whether greater attachment avoidance is associated with a reduced link between touch and well-being, and/or whether reduced touch mediates the relationship between attachment avoidance and lower well-being. Across three studies, including two dyadic ones, we measured retrospective self-reports (Studies 1 and 2), laboratory observations (Study 2), and daily experiences (Study 3) of touch. Touch and well-being were positively associated, and attachment avoidance was associated with lower well-being and less frequent touch. Touch was associated with greater well-being regardless of level of attachment avoidance, and less frequent touch mediated the negative association between attachment avoidance and well-being in most analyses. This underscores the importance of touch, even for those valuing distance and autonomy.