Industrial Marketing Organisation and the IMP Approach: A Comparative Analysis

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Serval ID
serval:BIB_E81DB278CFF9
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Industrial Marketing Organisation and the IMP Approach: A Comparative Analysis
Title of the conference
Proceedings of the 23rd Annual Conference of the Industrial Marketing & Purchasing Group, Manchester, August 29-September 1, 2007
Author(s)
Ivens B.S., Pardo C., Tunisini A.
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
OAI-PMH
oai:serval.unil.ch:BIB_E81DB278CFF9
Create date
15/05/2008 13:05
Last modification date
20/08/2019 17:10
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