A brand like a friend? - Chancen und Risiken von Corporate-Branding-Strategien
Details
Serval ID
serval:BIB_E41CDFCCD779
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
A brand like a friend? - Chancen und Risiken von Corporate-Branding-Strategien
Journal
New Management -Zurich-
Publication state
Published
Issued date
2003
Volume
1-2
Pages
18-25
Language
english
Create date
15/06/2009 14:06
Last modification date
21/08/2019 6:14
Usage data
