Markenauthentizität – Konzeption, Messung und Steuerung [Brand Authenticity – Conceptualization, Measurement, and Controlling]
Details
Serval ID
serval:BIB_DD9532386E96
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
Title
Markenauthentizität – Konzeption, Messung und Steuerung [Brand Authenticity – Conceptualization, Measurement, and Controlling]
Title of the book
Handbuch Markenführung
Publisher
Springer
Address of publication
Wiesbaden
ISBN
978-3-658-13361-0
Publication state
Published
Issued date
2017
Editor
Esch Franz-Rudolf
Language
german
Publisher's website
Create date
09/10/2017 15:41
Last modification date
16/07/2020 9:42
Usage data
