Brand Type As a Determinant Of Brand-Scent Pairing Benefit

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Serval ID
serval:BIB_DC1785BC6F0D
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Brand Type As a Determinant Of Brand-Scent Pairing Benefit
Title of the conference
Society for Consumer Psychology 2014 Conference Proceedings, Miami, FL
Author(s)
Zidansek M., Sprott D.E., Spangenberg E.R., Braxton D.
Publication state
Published
Issued date
2014
Peer-reviewed
Oui
OAI-PMH
oai:serval.unil.ch:BIB_DC1785BC6F0D
Create date
29/08/2014 11:02
Last modification date
21/08/2019 5:13
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