Book review of "Beyond Hofstede, Culture Frameworks for Global Marketing and Management", Cheryl Nata (ed.), Palgrave Macmillan, 2009.

Détails

ID Serval
serval:BIB_D5AA38E40C47
Type
Article: article d'un périodique ou d'un magazine.
Sous-type
Compte-rendu: analyse d'une oeuvre publiée.
Collection
Publications
Titre
Book review of "Beyond Hofstede, Culture Frameworks for Global Marketing and Management", Cheryl Nata (ed.), Palgrave Macmillan, 2009.
Périodique
International Journal of Cross-Cultural Management
Auteur(s)
Usunier  Jean-Claude
ISSN
1470/5958
Statut éditorial
Publié
Date de publication
04/2010
Volume
10
Numéro
1
Pages
122-124
Langue
anglais
Résumé
This book attempts to go beyond Hofstede by offering new perspectives for cross-cultural research in marketing and management. On the cover page, 'Beyond Hofstede' appears in very large letters, while the second, and probably most promising part of the title ('Culture Frameworks for Global Marketing and Management') appears in a much smaller font. In Chapter 1, Cheryl Nakata explains how Hofstede's framework has become the dominant cultural paradigm in business studies. She argues that it is now time to look beyond it, because the world has become more complex, more fluid, and more globally integrated. As a consequence, new theorization of culture and alternative paradigms of culture are needed for scientific investigation in varied and dynamic terrains. The book is the outcome of a symposium held in May 2008 at the University of Illinois at Chicago. Chapters are individual contributions from the symposium participants who are leading scholars in the field. Two chapters are contributed by the editor alone, the starting and the finishing chapters, which are both quite prudent in their attitude to Hofstede.
Création de la notice
30/08/2010 9:36
Dernière modification de la notice
21/08/2019 5:11
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