Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience

Details

Ressource 1Download: AdvGlobalMarketing 2017 Usunier Comparative Thick Description Beer experience.pdf (664.43 [Ko])
State: Public
Version: Final published version
License: Not specified
Serval ID
serval:BIB_CFD7073AA045
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
UNIL/CHUV
Title
Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience
Title of the book
Advances in Global Marketing
Author(s)
Usunier Jean-Claude
Publisher
Springer International Publishing
ISBN
9783319613840
9783319613857
Publication state
Published
Issued date
2018
Peer-reviewed
Oui
Pages
189-212
URN
urn:nbn:ch:serval-BIB_CFD7073AA0452
OAI-PMH
oai:serval.unil.ch:BIB_CFD7073AA045
DOI
10.1007/978-3-319-61385-7_9
Create date
19/03/2023 16:48
Last modification date
20/03/2023 8:14
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