Strengthening Brand Behavior through Transformational Leadership [Mit transformationaler Führung das markenorientierte Verhalten stärken ]

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Serval ID
serval:BIB_CF22DB97BD66
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
UNIL/CHUV
Title
Strengthening Brand Behavior through Transformational Leadership [Mit transformationaler Führung das markenorientierte Verhalten stärken ]
Title of the book
Handbuch Markenführung
Author(s)
Morhart Felicitas, Tomczak Torsten, Jenewein Wolfgang
Publisher
Springer
Address of publication
Wiesbaden
ISBN
9783658133610
Publication state
Published
Issued date
2017
Editor
Esch Franz-Rudolf
Pages
1-15
Language
german
OAI-PMH
oai:serval.unil.ch:BIB_CF22DB97BD66
DOI
10.1007/978-3-658-13361-0_49-1
Create date
15/07/2020 11:21
Last modification date
16/07/2020 8:42
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