Von rhetorischer zu organisationaler Realität? Die globale Standardisierung von Unternehmensverantwortung als kommunikativer Aushandlungsprozess

Détails

ID Serval
serval:BIB_CBDBBBFBDC44
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Von rhetorischer zu organisationaler Realität? Die globale Standardisierung von Unternehmensverantwortung als kommunikativer Aushandlungsprozess
Périodique
Zeitschrift für Wirtschafts- und Unternehmensethik
Auteur(s)
Schoeneborn D., Haack P., Wickert C.
ISSN
1439-880X
Statut éditorial
Publié
Date de publication
2011
Volume
12
Numéro
1
Pages
71-86
Langue
allemand
Résumé
In this paper, we examine the process of global corporate social responsibility(CSR) standardization. By drawing on neo-institutionalist theories we distinguishbetween the breadth and depth dimension of CSR standardization. Based on our empirical study of the "Equator Principles", a CSR standard in the field of international project finance, we exemplify that CSR standards indeed candisseminate rapidly and widely within an industry (breadth dimension). However,we also show that their impact is contingent upon discursive negotiation processesthat affect whether the formal adoption of a standard is perceived as meaningfuland legitimate, in turn engendering the actual organizational implementation ofpractices (depth dimension).
Mots-clé
Corporate Social Responsibility (CSR), standardization, Equator Principles, institutional theory, narratives
Création de la notice
20/04/2016 16:57
Dernière modification de la notice
03/03/2018 21:27
Données d'usage