The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise

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Serval ID
serval:BIB_C0193D7112E8
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise
Title of the conference
Proceedings of the Society for Consumer Psychology 2005 Winter Conference
Author(s)
Czellar S., Luna D.
Publisher
Society for Consumer Psychology (SCP)
Address
St. Pete Beach (FL), USA
Publication state
Published
Issued date
02/2005
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_C0193D7112E8
Create date
09/12/2010 15:43
Last modification date
20/08/2019 15:34
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