Markenführung im Wandel

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Serval ID
serval:BIB_BCFB40DCF97E
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
UNIL/CHUV
Title
Markenführung im Wandel
Title of the book
GfM Forschungreihe
Author(s)
Scharfenberger Philipp, Tomczak Torsten, Morhart Felicitas
Publisher
GfM Forschungreihe
Publication state
Published
Issued date
06/2018
Language
german
OAI-PMH
oai:serval.unil.ch:BIB_BCFB40DCF97E
Create date
15/07/2020 12:06
Last modification date
16/07/2020 9:42
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