Do Service Exchanges and Product Exchanges Require Specific Marketing Approaches? A Governance Perspective

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Serval ID
serval:BIB_BBACC9BA54F5
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Do Service Exchanges and Product Exchanges Require Specific Marketing Approaches? A Governance Perspective
Title of the conference
Proceedings of the 36th EMAC Conference, Iceland, May 22-25, 2007
Author(s)
Ivens B., Pardo C.
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
OAI-PMH
oai:serval.unil.ch:BIB_BBACC9BA54F5
Create date
15/05/2008 12:05
Last modification date
20/08/2019 15:29
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