The Role of Brand- Specific Transformational Leadership for Employee Brand-Building Behavior
Details
Serval ID
serval:BIB_BB51164C7BBC
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
The Role of Brand- Specific Transformational Leadership for Employee Brand-Building Behavior
Title of the conference
American Marketing Association Winter Educators' Conference
Address
San Diego, California
ISBN
0-87757-324-7
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Volume
18
Pages
255-256
Language
english
Notes
* Best Paper Award in the Sales and Relationship Marketing Track
Publisher's website
Create date
09/09/2009 21:53
Last modification date
20/08/2019 15:29
Usage data
