CSR : A new strategic component for European professional football clubs

Details

Ressource 1Download: CSR, a new strategic component for European professional football clubs, François, A. & Bayle, E.-1.pdf (1076.66 [Ko])
State: Public
Version: author
Serval ID
serval:BIB_BA248E77FF56
Type
A part of a book
Publication sub-type
Chapter: chapter ou part
Collection
Publications
Institution
UNIL/CHUV
Title
CSR : A new strategic component for European professional football clubs
Title of the book
Routledge Handbook of Football Marketing
Author(s)
François A., Bayle E.
Publisher
Routledge
Publication state
Published
Issued date
2017
Peer-reviewed
Oui
Editor
Chanavat  N., Desbordes M., Lorgnier N.
Chapter
9
Pages
196-214
Language
english
Notes
Corporate social responsability in marketing strategy of professionnal clubs
Keywords
CSR, Marketing, Professionnal Sport, Europe
URN
urn:nbn:ch:serval-BIB_BA248E77FF563
OAI-PMH
oai:serval.unil.ch:BIB_BA248E77FF56
Create date
14/10/2017 13:26
Last modification date
20/08/2019 15:28
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