Current Advertising Budgeting Practices of Canadian Advertisers and Agencies

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Serval ID
serval:BIB_B9D2A03F4AEC
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Current Advertising Budgeting Practices of Canadian Advertisers and Agencies
Journal
Canadian Journal of Administrative Sciences
Author(s)
Cestre G., Laroche M., Desjardins L.
Publication state
Published
Issued date
1992
Peer-reviewed
Oui
Volume
9
Number
4
Pages
279-293
Create date
31/03/2009 10:31
Last modification date
20/08/2019 15:27
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