Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality

Détails

ID Serval
serval:BIB_B4F3B3D08DA7
Type
Livre: un livre et son éditeur.
Collection
Publications
Titre
Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality
Editeur
Ashgate
Lieu d'édition
UK
ISBN
978-1-4094-6755-7
Statut éditorial
Publié
Date de publication
01/2014
Editeur scientifique
Usunier J-C., Stolz J.
Série
AHRC/ESRC Religion and Society Series
Langue
anglais
Nombre de pages
276
Résumé
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion.
Création de la notice
25/02/2014 15:13
Dernière modification de la notice
21/08/2019 5:11
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