Further considerations on the relevance of country-of-origin research

Détails

ID Serval
serval:BIB_B436E632CF61
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Further considerations on the relevance of country-of-origin research
Périodique
European Management Review
Auteur(s)
Usunier J.-C., Cestre G.
ISSN
1740-4754/08
Statut éditorial
Publié
Date de publication
12/2008
Peer-reviewed
Oui
Volume
5
Numéro
4
Pages
271-274
Langue
anglais
Résumé
This article is a reply to the paper by Josiassen and Harzing about the continued relevance of ountry-of-origin (COO) research in marketing (Forthcoming, EMR). It develops detailed and articulated responses to each of their arguments. Although sharing some of Josiassen and Harzing's views, this reply maintains that the case of COO research raises significant issues in terms of its relevance to marketing practice.
Mots-clé
country-of-origin, business research, consumer behavior, marketing, academia
Création de la notice
08/01/2009 14:49
Dernière modification de la notice
20/08/2019 15:22
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