Process Oriented Marketing. Conceptual Foundations and Empirical Results
Details
Serval ID
serval:BIB_B183F7E68E96
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Process Oriented Marketing. Conceptual Foundations and Empirical Results
Institution details
Lehrstuhl für Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg
Issued date
2005
Number
131
Genre
Arbeitspapier
Create date
15/05/2008 13:17
Last modification date
20/08/2019 16:20
Usage data
