Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience

Details

Ressource 1Download: IJRM2024.pdf (2454.88 [Ko])
State: Public
Version: Final published version
License: CC BY-NC 4.0
Serval ID
serval:BIB_AE3FE9117FD1
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
Journal
International Journal of Research in Marketing
Author(s)
Debenedetti Alain, Philippe Déborah, Dion Delphine
ISSN
0167-8116
Publication state
Published
Issued date
05/2024
Peer-reviewed
Oui
Language
english
Open Access
Yes
Create date
28/05/2024 11:11
Last modification date
29/05/2024 7:21
Usage data