How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects

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Serval ID
serval:BIB_A6063F234D49
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects
Title of the conference
35th European Marketing Academy Conference Proceedings
Author(s)
Kocher  B., Czellar S.
Publisher
European Marketing Academy
Address
Athens, Greece
Publication state
Published
Issued date
2006
Language
english
Create date
04/02/2013 16:31
Last modification date
20/08/2019 15:11
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