Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations

Détails

ID Serval
serval:BIB_A4F17BD957CE
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Périodique
Journal of Public Policy and Marketing
Auteur(s)
Bublitz M.G., Escalas J.E., Peracchio L.A., Furchheim P., Landgreth Grau S., Hamby A., Kay M., Mulder M., Scott A.
ISSN
0743-9156
Statut éditorial
Publié
Date de publication
2016
Peer-reviewed
Oui
Volume
35
Numéro
2
Pages
237-248
Langue
anglais
Résumé
This paper provides a framework to guide the construction of transformative stories by Social Impact Organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises. This framework is built from the integration of the academic literature on narratives and narrative construction relevant to SIO story construction. In this transformative story construction framework, we outline how SIOs can assemble and craft authentic and effective stories that convey an SIO's impact, engage audiences, and call those audiences to action as well as develop and manage a portfolio of such stories. The framework also puts forth recommendations to guide the marketplace practice of transformative story construction by SIOs. Finally, the paper outlines questions to engage SIOs in collaborative research to refine the practice of constructing stories with the power transform.
Mots-clé
Narrative Processing, Metanarrative, Storytelling, Social Marketing, Nonprofit Marketing, Social Change, Transformative Consumer Research
Web of science
Création de la notice
21/07/2016 13:34
Dernière modification de la notice
03/03/2018 20:14
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