What does it mean for a brand to be true ? : the formation of consumers' perceptions of brand authenticity
Details
Serval ID
serval:BIB_97D5E01F381C
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
Title
What does it mean for a brand to be true ? : the formation of consumers' perceptions of brand authenticity
Director(s)
Morhart F.
Institution details
Université de Lausanne, Faculté des hautes études commerciales
Address
Faculté des hautes études commerciales (HEC)Université de LausanneCH-1015 LausanneSUISSE
Publication state
Accepted
Issued date
2014
Language
english
Number of pages
156
Create date
18/11/2014 13:51
Last modification date
20/08/2019 15:59
Usage data
