Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment

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Serval ID
serval:BIB_94365E5A39B4
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment
Title of the conference
American Marketing Association Summer Educators' Conference
Author(s)
Morhart F. M., Herzog W., Jenewein W. P.
Address
San Diego, California
ISBN
0-87757-333-6
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Volume
19
Pages
389-390
Language
english
Publisher's website
http://s3.amazonaws.com/academia.edu.documents/30683824/ARC_AMA_SUMMER2008.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1494513269&Signature=uz6tuecDZl9I5%2FaFgrhzGiJta68%3D&response-content-disposition=inline%3B%20filename%3DMeasuring_brand_value_in_real_and_virtua.pdf#page=412
Create date
09/09/2009 21:50
Last modification date
20/08/2019 14:56
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