From the Olympic dream to a down to earth approach: Lausanne's sports events hosting strategy

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State: Public
Version: Author's accepted manuscript
Serval ID
serval:BIB_7E35973521A1
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
From the Olympic dream to a down to earth approach: Lausanne's sports events hosting strategy
Journal
Sport in Society
Author(s)
Pinson J.
ISSN
1743-0437
Publication state
Published
Issued date
2016
Peer-reviewed
Oui
Volume
19
Number
6
Pages
828-839
Language
english
Notes
Published online: 16 Nov 2015
Abstract
In the context of globalized competition among territories, cities, regions and countries have to find new ways to be attractive to companies, investors, tourists and residents. In that perspective, major sports events (such as the Olympic Games or the FIFA World Cup) are often seen as a lever for territorial development. Based on that idea, many sports events hosting strategies have emerged in the 1980s and 1990s. However, the growing competition in the sports events' market and the gigantism of those major events, forced some territories to turn to smaller events. This necessary resize of their strategy raises the question of their capacity to meet the initial objectives, which aim usually at developing the economy and promoting the image of the host destination. This essay sketches out the evolution of a sports events hosting strategy in a city that does not have the resources (either financial, human or in terms of infrastructures) to attract major international sports events. The challenges they have to face and a possible solution based on the event portfolio perspective are discussed through the article.
Keywords
Sporting Events, Sports Events Hosting Strategy, Lausanne, Olympic Games
Open Access
Yes
Create date
18/11/2015 11:11
Last modification date
20/08/2019 14:39
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