Put on that colour, it fits your emotion: Colour appropriateness as a function of expressed emotion.

Details

Serval ID
serval:BIB_7DDBD1504CA6
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Put on that colour, it fits your emotion: Colour appropriateness as a function of expressed emotion.
Journal
Quarterly journal of experimental psychology (2006)
Author(s)
Dael N., Perseguers M.N., Marchand C., Antonietti J.P., Mohr C.
ISSN
1747-0226 (Electronic)
ISSN-L
1747-0218
Publication state
Published
Issued date
2016
Peer-reviewed
Oui
Volume
69
Number
8
Pages
1619-1630
Language
english
Notes
Publication types: Journal Article ; Research Support, Non-U.S. Gov't
Publication Status: ppublish
Abstract
People associate affective meaning with colour, and this may influence decisions about colours. Hue is traditionally considered the most salient descriptor of colour and colour-affect associations, although colour brightness and saturation seem to have particularly strong affective connotations. To test whether colour choices can be driven by emotion, we investigated whether and how colour hue, brightness, and saturation are systematically associated with bodily expressions of positive (joy) and negative (fear) emotions. Twenty-five non-colour-blind participants viewed videos of these expressions and selected for each video the most appropriate colour using colour sliders providing values for hue, brightness, and saturation. The overall colour choices were congruent with the expressed emotion--that is, participants selected brighter and more saturated colours for joy expressions than for fear expressions. Also, colours along the red-yellow spectrum were deemed more appropriate for joy expressions and cyan-bluish hues for fear expressions. The current study adds further support to the role of emotion in colour choices by (a) showing that emotional information is spontaneously used in an unconstrained choice setting, (b) extending to ecologically valid stimuli occurring in everyday encounters (dressed bodies), and

Keywords
Adolescent, Analysis of Variance, Color Perception/physiology, Contrast Sensitivity/physiology, Emotions/physiology, Expressed Emotion/physiology, Female, Humans, Male, Photic Stimulation, Young Adult
Pubmed
Open Access
Yes
Create date
27/11/2014 12:35
Last modification date
20/08/2019 15:39
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