Researching luxury consumption in a global and digital age

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Serval ID
serval:BIB_7B51030BB295
Type
A part of a book
Publication sub-type
Preface
Collection
Publications
Institution
UNIL/CHUV
Title
Researching luxury consumption in a global and digital age
Title of the book
Research handbook on luxury branding
Author(s)
Czellar Sandor, Dubois David, Laurent Gilles
Publisher
Edward Elgar
Publication state
Published
Issued date
2020
Peer-reviewed
Oui
Language
english
Keywords
luxury, branding, consumers, marketing
OAI-PMH
oai:serval.unil.ch:BIB_7B51030BB295
DOI
10.4337/9781786436351.00007
Create date
09/09/2020 21:20
Last modification date
07/02/2023 6:56
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