The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes

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Serval ID
serval:BIB_7ABFA3E06EF4
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes
Title of the conference
Proceedings of the 37th European Marketing Academy Conference
Author(s)
Czellar S., Cowley E., Laurent G.
Publisher
European Marketing Academy
Address
Brighton, UK
Publication state
Published
Issued date
05/2008
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_7ABFA3E06EF4
Create date
19/11/2010 16:24
Last modification date
20/08/2019 15:36
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