Critique et perspectives méthodologiques des recherches sur l'efficacité de l'affichage publicitaire
Details
Serval ID
serval:BIB_79DDD0A00A7C
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Critique et perspectives méthodologiques des recherches sur l'efficacité de l'affichage publicitaire
Institution details
Institut für Marketing und Unternehmungsführung, Universität Bern
Address
Bern
Issued date
1994
Number
24
Genre
Arbeitspapier
Language
french
Number of pages
80
Keywords
efficacité, affichage publicitaire
Create date
25/07/2014 14:01
Last modification date
20/08/2019 14:36
Usage data
