Sémiotique et marketing
Details
Serval ID
serval:BIB_79C7907E0102
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Sémiotique et marketing
Journal
Die Unternehmung : Swiss Journal of Business Research and Practice
ISSN
0042-059X
Publication state
Published
Issued date
1990
Peer-reviewed
Oui
Volume
1
Pages
56-65
Language
french
Keywords
sémiotique, marketing
Create date
23/07/2014 14:29
Last modification date
20/08/2019 15:36
Usage data
