Inproceedings: an article in a conference proceedings.
The triple layered business model canvas: a tool to design more sustainable business models
Title of the conference
ARTEM Organizational Creativity International Conference Proceedings
A creative approach to sustainability can be applied upon an organization's business model. We begin our research with the assumption that business model innovation that takes into account a triple bottom line approach will be more sustainable over time. We focus our research on the conceptual stage when business model ideas are generated, and more precisely its creative tools. Our goal is to support, with a structured canvas, organizations whom wish to innovate upon their current business model and create concepts of more sustainable business models. In this paper, we present and discuss the tool we have named the "Triple layered business model canvas". We endeavoured to ensure that business models create, deliver and capture multiple forms of value by adding a second layer with nine environmental elements that follow a lifecycle approach, and by adding a third layer with nine social elements that follow a stakeholder approach. We share this new triple layered business model canvas and exemplify its use with a Nespresso case. In the end, we find new dynamics for analysis and new relationships for innovation. We conclude with limits and future research for more sustainable business model patterns.
Business model innovation, Sustainable business models, Business models for sustainability, Triple layered business model canvas, Business model canvas, Bbusiness model design, Triple bottom line, Life cycle approach, Stakeholder approach.
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